Business Process and Social media [...continued]

Following the previous post on 'Business Process and Social media - Good Bedfellows', I was somewhat disappointed at the lack of uptake in this topic.

It seems to me that there should be an opportunity to merge two key capabilities together to create something which is greater than the sum of the individual components. Perhaps now is the time to start looking at how we leverage social media in the organisation to make business process definition and implementation more streamlined and easier. This will reduce overhead, decrease costs and increase efficiency.

However of the various discussions that occurred around this topic the only one that was written as a comment on the previous post was from David Stephensen from Australia who said
I have to admit that Twitter seems like a bit of a stretch for doing actual projects unless your client is someone who naturally uses it (then it would be interesting).

I firstly want to use SN as yet another method of driving traffic to my site and getting a reputation as an expert, but that would apply to marketing any business.

I shall ponder this further as I play more with it.

When I think about it, it is true that the power of something like Twitter is in driving traffic (or at least having conversations) regarding various topics.

I'm more interested, though, in whether social media/social networking tools can be considered a tool in the process management arsenal. How can we leverage the power of a tool such as Twitter or Friendfeed/Plurk etc. to help better define and run our internal processes..?

People, obviously, are involved in business procedures - which I see as a lower level of detail to basic business processes - so their perspective on this would be very interesting.

Any further thoughts?

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